Friday, October 14, 2011
YVMC Wins Communications Awards
Melanoma Awareness Campaign and Annual Report win awards
STEAMBOAT SPRINGS, October 14, 2011 – Yampa Valley Medical Center’s campaign for Melanoma Awareness Month won the Silver Leaf Award for community relations at the Colorado Healthcare Communicators Gold Leaf Awards dinner on October 13 in Denver.
Yampa Valley Medical Center’s campaign for Melanoma Awareness Month won the Silver Leaf Award for community relations at the Colorado Healthcare Communicators Gold Leaf Awards dinner on October 13 in Denver.
An ad series entitled “Got Melanoma” featured testimonials from Routt County residents who have been treated for melanoma. The ads promoted a community education forum featuring Dr. Maryann Wall, an online quiz about melanoma and the importance of having regular skin checks.
YVMC’s 2011 annual report won a Bronze Leaf Award. The report, entitled “Home,” features patient stories that highlight numerous YVMC services, including the Special Care Nursery at the Family Birth Place, cancer care and cardiology.
“We are very proud of our educational programs, and the Melanoma Awareness Month campaign is an example of our ongoing outreach work,” Chief Executive Officer Karl Gills said.
Melanoma Awareness Month was a team project coordinated by Dr. Wall, Community Education Director Lisa Bankard and Public Relations Director Christine McKelvie. Content for the annual report was supervised by McKelvie, who attended the Gold Leaf Awards ceremony.
YVMC’s annual report and all Got Melanoma ads may be found on the hospital’s website, www.yvmc.org.
Since the 1970s, Colorado Healthcare Communicators (CHC) has honored professionals in public relations, communications, and marketing through its annual Gold Leaf Awards competition. CHC is the only Colorado member organization that exclusively honors local healthcare communicators and marketing professionals.